{"id":334,"date":"2017-10-24T17:04:18","date_gmt":"2017-10-24T15:04:18","guid":{"rendered":"http:\/\/www.skrivanekgmbh.de\/en\/?page_id=334"},"modified":"2026-04-10T09:11:27","modified_gmt":"2026-04-10T07:11:27","slug":"localisation","status":"publish","type":"page","link":"https:\/\/skrivanek-gmbh.de\/en\/localisation\/","title":{"rendered":"Localization"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; gap=&#8221;15&#8243; el_disable_tablet=&#8221;1&#8243; el_disable_mobile=&#8221;1&#8243; css=&#8221;.vc_custom_1774475376663{margin-bottom: 0px !important;padding-bottom: 0px !important;padding-left: 35px !important;background-image: url(https:\/\/skrivanek-gmbh.de\/wp-content\/uploads\/2025\/12\/Patterns_Artwork-3-scaled.png?id=25539) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1764149026182{background-color: #FFFFFF00 !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"thegem-te-heading thegem-custom-69dc43f7786c82600\" ><h1 id=\"thegem-heading-69dc43f77869b\" class=\"thegem-heading thegem-custom-heading-69dc43f77869727 title-xlarge vc_custom_1775804966160\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #FFFFFF;\">Localization - much more than just translation<\/span><\/h1><style type=\"text\/css\">#thegem-heading-69dc43f77869b {margin: 0;}#thegem-heading-69dc43f77869b a:hover, #thegem-heading-69dc43f77869b a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77869727{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77869727{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77869727{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77869727{position: relative !important;}}<\/style>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;21928&#8243; img_size=&#8221;medium&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;7791&#8243; img_size=&#8221;medium&#8221; css=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; el_disable_desktop=&#8221;1&#8243; background_position_desktop=&#8221;center top&#8221; custom_css_code=&#8221;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&#8221; css=&#8221;.vc_custom_1775577675717{padding-top: 50px !important;background-image: url(https:\/\/skrivanek-gmbh.de\/wp-content\/uploads\/2025\/12\/Patterns_Artwork-3-scaled.png?id=25539) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1772739940041{background-color: #FFFFFF00 !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1674248691405{padding-top: 1px !important;padding-bottom: 1px !important;}&#8221;]<div class=\"thegem-te-heading thegem-custom-69dc43f7787a86772\" ><h2 id=\"thegem-heading-69dc43f77877c\" class=\"thegem-heading thegem-custom-heading-69dc43f77877b5329 title-h2 vc_custom_1775804989416\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #FFFFFF;\">Localization - much more than just translation<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69dc43f77877c {margin: 0;}#thegem-heading-69dc43f77877c a:hover, #thegem-heading-69dc43f77877c a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77877b5329{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77877b5329{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77877b5329{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77877b5329{position: relative !important;}}<\/style>[vc_empty_space height=&#8221;25px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_top=&#8221;&#8221; padding_bottom=&#8221;0&#8243;][vc_column pb=&#8221;50&#8243;][vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">Localization means adapting a product or service to a specific market. It involves considering the local culture, social norms and habits that are relevant to the target market in order to provide a smooth user experience. The process entails a series of strategic adjustments across various aspects of a product.<\/p>\n<p><strong>If you are looking for content localization for your next project, then consider contacting <a href=\"https:\/\/skrivanek-gmbh.de\/en\/\"><span style=\"color: #b3110d;\">Skrivanek<\/span><\/a>. Our multilingual team of specialists is always ready to help you!<\/strong>[\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; gap=&#8221;15&#8243; disable_custom_paddings_tablet=&#8221;true&#8221; disable_custom_paddings_mobile=&#8221;true&#8221;][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1773746354953{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 35px !important;border-color: #4E172E !important;}&#8221;]<div class=\"thegem-te-heading thegem-custom-69dc43f77884d3571\" ><h4 id=\"thegem-heading-69dc43f77883c\" class=\"thegem-heading thegem-custom-heading-69dc43f77883b6549 title-h4 vc_custom_1775804059941\" style=\"text-align: left;\" ><span>WEBSITE LOCALIZATION<\/span><\/h4><style type=\"text\/css\">#thegem-heading-69dc43f77883c {margin: 0;}#thegem-heading-69dc43f77883c a:hover, #thegem-heading-69dc43f77883c a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77883b6549{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77883b6549{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77883b6549{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77883b6549{position: relative !important;}}<\/style>[vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">Website localization facilitates adapting a website to a specific language and culture. It involves translating the content of the website, while considering the preferences of the target audience. Localization goes beyond changing words from one language to another, as it needs to ensure that the website is culturally relevant and user-friendly.<\/p>\n<p>When expanding your business globally, localization is an essential step to ensure that your website effectively communicates your brand message. It allows you to create a personalized experience for users in different regions, increasing the chances of converting them into customers.[\/vc_column_text]<style type=\"text\/css\">.thegem-button-69dc43f7788da4429 .gem-button {font-size: 20px;padding-left: 45px;padding-right: 45px;}.thegem-button-69dc43f7788da4429 .gem-button-text {font-size: 20px;padding-left: 45px;padding-right: 45px;}@media (max-width: 767px) {.thegem-button-69dc43f7788da4429 .gem-button {padding-left: 25px;padding-right: 25px;}}.thegem-button-69dc43f7788da4429 .gem-button svg {fill: #FAF6F1;}.thegem-button-69dc43f7788da4429 .gem-button:hover svg {fill: #FAF6F1;}<\/style><div class=\"gem-button-container gem-button-position-left thegem-button-69dc43f7788da4429 custom-button-seo-agency   \"  ><a title=\"Website localization\" class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-no-uppercase\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 100px;background-color: #FF643B;color: #FAF6F1;\" onmouseleave=\"this.style.backgroundColor='#FF643B';this.style.color='#FAF6F1';\" onmouseenter=\"this.style.backgroundColor='#4E172E';this.style.color='#FAF6F1';\" href=\"https:\/\/skrivanek-gmbh.de\/en\/website-localization\/\" target=\"_self\">More<\/a><\/div> [\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1773746363870{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 35px !important;border-color: #4E172E !important;}&#8221;]<div class=\"thegem-te-heading thegem-custom-69dc43f7789871787\" ><h4 id=\"thegem-heading-69dc43f778976\" class=\"thegem-heading thegem-custom-heading-69dc43f7789756113 title-h4 vc_custom_1775804268504\" style=\"text-align: left;\" ><span>SOFTWARE LOCALIZATION<\/span><\/h4><style type=\"text\/css\">#thegem-heading-69dc43f778976 {margin: 0;}#thegem-heading-69dc43f778976 a:hover, #thegem-heading-69dc43f778976 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f7789756113{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f7789756113{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f7789756113{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f7789756113{position: relative !important;}}<\/style>[vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">Software localization is the process of adapting a software application for a specific target market. It involves adapting graphical elements, cultural references, and technical components, including symbols, graphics, date and time formats, currency symbols and user interaction.<\/p>\n<p>Software localization helps companies comply with local regulations and standards, which may vary from country to country. It also allows businesses to tailor their marketing strategies to suit cultural norms and preferences.[\/vc_column_text]<style type=\"text\/css\">.thegem-button-69dc43f7789e22013 .gem-button {font-size: 20px;padding-left: 45px;padding-right: 45px;}.thegem-button-69dc43f7789e22013 .gem-button-text {font-size: 20px;padding-left: 45px;padding-right: 45px;}@media (max-width: 767px) {.thegem-button-69dc43f7789e22013 .gem-button {padding-left: 25px;padding-right: 25px;}}.thegem-button-69dc43f7789e22013 .gem-button svg {fill: #FAF6F1;}.thegem-button-69dc43f7789e22013 .gem-button:hover svg {fill: #FAF6F1;}<\/style><div class=\"gem-button-container gem-button-position-left thegem-button-69dc43f7789e22013 custom-button-seo-agency   \"  ><a title=\"Software localization\" class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-no-uppercase\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 100px;background-color: #FF643B;color: #FAF6F1;\" onmouseleave=\"this.style.backgroundColor='#FF643B';this.style.color='#FAF6F1';\" onmouseenter=\"this.style.backgroundColor='#4E172E';this.style.color='#FAF6F1';\" href=\"https:\/\/skrivanek-gmbh.de\/en\/software-localization\/\" target=\"_self\">More<\/a><\/div> [\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1773746372086{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 35px !important;border-color: #4E172E !important;}&#8221;]<div class=\"thegem-te-heading thegem-custom-69dc43f778a747270\" ><h4 id=\"thegem-heading-69dc43f778a66\" class=\"thegem-heading thegem-custom-heading-69dc43f778a656881 title-h4 vc_custom_1775804294984\" style=\"text-align: left;\" ><span>GRAPHIC LOCALIZATION<\/span><\/h4><style type=\"text\/css\">#thegem-heading-69dc43f778a66 {margin: 0;}#thegem-heading-69dc43f778a66 a:hover, #thegem-heading-69dc43f778a66 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f778a656881{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f778a656881{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f778a656881{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f778a656881{position: relative !important;}}<\/style>[vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">Graphic localization is crucial because visuals are the first element that catches a user&#8217;s attention. It plays a significant role in user experience, engagement, and how the product is perceived by the local audience. Well-localized graphics enhance comprehension, whether it is for marketing materials, software interfaces, or instructions.<\/p>\n<p>[\/vc_column_text]<style type=\"text\/css\">.thegem-button-69dc43f778abe1683 .gem-button {font-size: 20px;padding-left: 45px;padding-right: 45px;}.thegem-button-69dc43f778abe1683 .gem-button-text {font-size: 20px;padding-left: 45px;padding-right: 45px;}@media (max-width: 767px) {.thegem-button-69dc43f778abe1683 .gem-button {padding-left: 25px;padding-right: 25px;}}.thegem-button-69dc43f778abe1683 .gem-button svg {fill: #FAF6F1;}.thegem-button-69dc43f778abe1683 .gem-button:hover svg {fill: #FAF6F1;}<\/style><div class=\"gem-button-container gem-button-position-left thegem-button-69dc43f778abe1683 custom-button-seo-agency   \"  ><a title=\"Graphics localization\" class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-no-uppercase\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 100px;background-color: #FF643B;color: #FAF6F1;\" onmouseleave=\"this.style.backgroundColor='#FF643B';this.style.color='#FAF6F1';\" onmouseenter=\"this.style.backgroundColor='#4E172E';this.style.color='#FAF6F1';\" href=\"https:\/\/skrivanek-gmbh.de\/en\/graphics-localization\/\" target=\"_self\">More<\/a><\/div> [\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1773746381562{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-radius: 35px !important;border-color: #4E172E !important;}&#8221;]<div class=\"thegem-te-heading thegem-custom-69dc43f778b574467\" ><h4 id=\"thegem-heading-69dc43f778b48\" class=\"thegem-heading thegem-custom-heading-69dc43f778b47227 title-h4 vc_custom_1775804323263\" style=\"text-align: left;\" ><span>GAME LOCALIZATION<\/span><\/h4><style type=\"text\/css\">#thegem-heading-69dc43f778b48 {margin: 0;}#thegem-heading-69dc43f778b48 a:hover, #thegem-heading-69dc43f778b48 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f778b47227{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f778b47227{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f778b47227{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f778b47227{position: relative !important;}}<\/style>[vc_column_text]<\/p>\n<p data-pm-slice=\"1 1 []\">Game localization aims to provide an immersive experience where players feel the game was made for them, regardless of where they are from. A well-localized game significantly increases its potential audience and revenue, as players are more likely to enjoy and recommend games that resonate with their culture.<\/p>\n<p>[\/vc_column_text]<style type=\"text\/css\">.thegem-button-69dc43f778bb74614 .gem-button {font-size: 20px;padding-left: 45px;padding-right: 45px;}.thegem-button-69dc43f778bb74614 .gem-button-text {font-size: 20px;padding-left: 45px;padding-right: 45px;}@media (max-width: 767px) {.thegem-button-69dc43f778bb74614 .gem-button {padding-left: 25px;padding-right: 25px;}}.thegem-button-69dc43f778bb74614 .gem-button svg {fill: #FAF6F1;}.thegem-button-69dc43f778bb74614 .gem-button:hover svg {fill: #FAF6F1;}<\/style><div class=\"gem-button-container gem-button-position-left thegem-button-69dc43f778bb74614 custom-button-seo-agency   \"  ><a title=\"Game localization\" class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-no-uppercase\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 100px;background-color: #FF643B;color: #FAF6F1;\" onmouseleave=\"this.style.backgroundColor='#FF643B';this.style.color='#FAF6F1';\" onmouseenter=\"this.style.backgroundColor='#4E172E';this.style.color='#FAF6F1';\" href=\"https:\/\/skrivanek-gmbh.de\/en\/games-localization\/\" target=\"_self\">More<\/a><\/div> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row custom_css_code=&#8221;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&#8221; css=&#8221;.vc_custom_1775577490172{background-color: #FFFFFF !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1764860043073{padding-right: 60px !important;padding-left: 35px !important;}&#8221;]<div class=\"thegem-te-heading thegem-custom-69dc43f778c4e9240\" ><h4 id=\"thegem-heading-69dc43f778c3e\" class=\"thegem-heading thegem-custom-heading-69dc43f778c3d7993 title-h4 vc_custom_1775803675655\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #FF643B;\">Don\u2019t let cultural nuances hold you back \u2014 request your localization offer now.<\/span><\/h4><style type=\"text\/css\">#thegem-heading-69dc43f778c3e {margin: 0;}#thegem-heading-69dc43f778c3e a:hover, #thegem-heading-69dc43f778c3e a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f778c3d7993{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f778c3d7993{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f778c3d7993{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f778c3d7993{position: relative !important;}}<\/style>[vc_column_text css=&#8221;&#8221;]<strong>\ud83d\udcc5<a href=\"https:\/\/outlook.office365.com\/book\/MeetingAstridHager@skrivanek-gmbh.de\/\"><span style=\"color: #296cb3;\"> Contact Skrivanek today\ud83d\udcde<\/span><\/a><\/strong>[\/vc_column_text]<style id=\"wpforms-css-vars-23462\">\n\t\t\t\t#wpforms-23462 {\n\t\t\t\t--wpforms-field-border-color: rgba(0, 0, 0, 0.25);\n--wpforms-field-border-color-spare: rgba(0, 0, 0, 0.25);\n--wpforms-field-text-color: rgba(0, 0, 0, 0.7);\n--wpforms-label-color: rgba(0, 0, 0, 0.85);\n--wpforms-label-sublabel-color: rgba(0, 0, 0, 0.55);\n--wpforms-button-background-color: #4e162e;\n--wpforms-background-color: rgba(0, 0, 0, 0);\n--wpforms-field-size-input-height: 43px;\n--wpforms-field-size-input-spacing: 15px;\n--wpforms-field-size-font-size: 16px;\n--wpforms-field-size-line-height: 19px;\n--wpforms-field-size-padding-h: 14px;\n--wpforms-field-size-checkbox-size: 16px;\n--wpforms-field-size-sublabel-spacing: 5px;\n--wpforms-field-size-icon-size: 1;\n--wpforms-label-size-font-size: 16px;\n--wpforms-label-size-line-height: 19px;\n--wpforms-label-size-sublabel-font-size: 14px;\n--wpforms-label-size-sublabel-line-height: 17px;\n--wpforms-button-size-font-size: 17px;\n--wpforms-button-size-height: 41px;\n--wpforms-button-size-padding-h: 15px;\n--wpforms-button-size-margin-top: 10px;\n--wpforms-container-shadow-size-box-shadow: none;\n\t\t\t}\n\t\t\t<\/style><div class=\"wpforms-container wpforms-container-full wpforms-render-modern\" id=\"wpforms-23462\"><form id=\"wpforms-form-23462\" class=\"wpforms-validate wpforms-form\" data-formid=\"23462\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/pages\/334?wpforms_form_id=23462\" data-token=\"2a536cfa2f44c73b25a67651dea38357\" data-token-time=\"1776042999\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-23462-field_20-container\" class=\"wpforms-field wpforms-field-layout\" data-field-id=\"20\"><div class=\"wpforms-field-layout-columns wpforms-field-layout-preset-50-50\"><div class=\"wpforms-layout-column wpforms-layout-column-50\" ><div id=\"wpforms-23462-field_31-container\" class=\"wpforms-field wpforms-field-text wpforms-mobile-full\" data-field-id=\"31\"><label class=\"wpforms-field-label\" for=\"wpforms-23462-field_31\">First name, surname<\/label><input type=\"text\" id=\"wpforms-23462-field_31\" class=\"wpforms-field-medium\" name=\"wpforms[fields][31]\" aria-errormessage=\"wpforms-23462-field_31-error\" ><\/div><div id=\"wpforms-23462-field_24-container\" class=\"wpforms-field wpforms-field-phone\" data-field-id=\"24\"><label class=\"wpforms-field-label\" for=\"wpforms-23462-field_24\">Phone number<\/label><input type=\"tel\" id=\"wpforms-23462-field_24\" class=\"wpforms-field-medium\" data-rule-int-phone-field=\"true\" name=\"wpforms[fields][24]\" aria-label=\"Phone number\" aria-errormessage=\"wpforms-23462-field_24-error\" ><\/div><\/div><div class=\"wpforms-layout-column wpforms-layout-column-50\" ><div id=\"wpforms-23462-field_23-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"23\"><label class=\"wpforms-field-label\" for=\"wpforms-23462-field_23\">E-mail <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-23462-field_23\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][23]\" spellcheck=\"false\" aria-errormessage=\"wpforms-23462-field_23-error\" required><\/div><div id=\"wpforms-23462-field_26-container\" class=\"wpforms-field wpforms-field-date-time\" data-field-id=\"26\"><label class=\"wpforms-field-label\" for=\"wpforms-23462-field_26\">Requested delivery date<\/label><div class=\"wpforms-datepicker-wrap\"><input type=\"text\" id=\"wpforms-23462-field_26\" class=\"wpforms-field-date-time-date wpforms-datepicker wpforms-field-large\" data-date-format=\"d\/m\/Y\" data-disable-past-dates=\"1\" data-disable-todays-date=\"0\" data-input=\"true\" name=\"wpforms[fields][26][date]\" aria-errormessage=\"wpforms-23462-field_26-error\" ><a title=\"Clear Date\" data-clear role=\"button\" tabindex=\"0\" class=\"wpforms-datepicker-clear\" aria-label=\"Clear Date\" style=\"display:none;\"><\/a><\/div><\/div><\/div><\/div><\/div><div id=\"wpforms-23462-field_53-container\" class=\"wpforms-field wpforms-field-layout\" data-field-id=\"53\"><div class=\"wpforms-field-layout-rows wpforms-field-large\"><div class=\"wpforms-layout-row\"><div class=\"wpforms-layout-column wpforms-layout-column-50\"><div id=\"wpforms-23462-field_50-container\" class=\"wpforms-field wpforms-field-radio wpforms-list-inline\" data-field-id=\"50\"><fieldset><legend class=\"wpforms-field-label\">Requested service <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-23462-field_50\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-23462-field_50_1\" name=\"wpforms[fields][50]\" value=\"Translation\" aria-errormessage=\"wpforms-23462-field_50_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-23462-field_50_1\">Translation<\/label><\/li><li class=\"choice-6 depth-1\"><input type=\"radio\" id=\"wpforms-23462-field_50_6\" name=\"wpforms[fields][50]\" value=\"Specialized translation\" aria-errormessage=\"wpforms-23462-field_50_6-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-23462-field_50_6\">Specialized translation<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-23462-field_50_2\" name=\"wpforms[fields][50]\" value=\"Sworn translation\" aria-errormessage=\"wpforms-23462-field_50_2-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-23462-field_50_2\">Sworn translation<\/label><\/li><li class=\"choice-3 depth-1\"><input type=\"radio\" id=\"wpforms-23462-field_50_3\" name=\"wpforms[fields][50]\" value=\"Others\" aria-errormessage=\"wpforms-23462-field_50_3-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-23462-field_50_3\">Others<\/label><\/li><\/ul><\/fieldset><\/div><\/div><div class=\"wpforms-layout-column wpforms-layout-column-50\"><div id=\"wpforms-23462-field_33-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"33\"><label class=\"wpforms-field-label\" for=\"wpforms-23462-field_33\">Target language of translation <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-23462-field_33\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][33]\" placeholder=\"For example: English\" aria-errormessage=\"wpforms-23462-field_33-error\" required><\/div><\/div><\/div><div class=\"wpforms-layout-row\"><div class=\"wpforms-layout-column wpforms-layout-column-50\"><div id=\"wpforms-23462-field_49-container\" class=\"wpforms-field wpforms-field-radio wpforms-list-inline wpforms-conditional-trigger\" data-field-id=\"49\"><fieldset><legend class=\"wpforms-field-label\">Do you represent a company? <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/legend><ul id=\"wpforms-23462-field_49\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-23462-field_49_1\" name=\"wpforms[fields][49]\" value=\"Yes\" aria-errormessage=\"wpforms-23462-field_49_1-error\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-23462-field_49_1\">Yes<\/label><\/li><li class=\"choice-2 depth-1 wpforms-selected\"><input type=\"radio\" id=\"wpforms-23462-field_49_2\" name=\"wpforms[fields][49]\" value=\"No\" aria-errormessage=\"wpforms-23462-field_49_2-error\" required  checked='checked'><label class=\"wpforms-field-label-inline\" for=\"wpforms-23462-field_49_2\">No<\/label><\/li><\/ul><\/fieldset><\/div><\/div><div class=\"wpforms-layout-column wpforms-layout-column-50\"><div id=\"wpforms-23462-field_21-container\" class=\"wpforms-field wpforms-field-text wpforms-conditional-field wpforms-conditional-show\" data-field-id=\"21\" style=\"display:none;\"><label class=\"wpforms-field-label\" for=\"wpforms-23462-field_21\">Company name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-23462-field_21\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][21]\" aria-errormessage=\"wpforms-23462-field_21-error\" required><\/div><\/div><\/div><\/div><\/div><div id=\"wpforms-23462-field_27-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"27\"><label class=\"wpforms-field-label\" for=\"wpforms-23462-field_27\">Additional information<\/label><textarea id=\"wpforms-23462-field_27\" class=\"wpforms-field-small\" name=\"wpforms[fields][27]\" aria-errormessage=\"wpforms-23462-field_27-error\" ><\/textarea><\/div><div id=\"wpforms-23462-field_28-container\" class=\"wpforms-field wpforms-field-file-upload\" data-field-id=\"28\"><label class=\"wpforms-field-label\" for=\"wpforms-23462-field_28\">Attach file<\/label><div\n\t\tclass=\"wpforms-uploader \"\n\t\tdata-field-id=\"28\"\n\t\tdata-form-id=\"23462\"\n\t\tdata-input-name=\"wpforms_23462_28\"\n\t\tdata-extensions=\"jpg,jpeg,jpe,gif,png,bmp,tiff,tif,webp,avif,ico,heic,heif,heics,heifs,asf,asx,wmv,wmx,wm,avi,divx,mov,qt,mpeg,mpg,mpe,mp4,m4v,ogv,webm,mkv,3gp,3gpp,3g2,3gp2,txt,asc,c,cc,h,srt,csv,tsv,ics,rtx,css,vtt,mp3,m4a,m4b,aac,ra,ram,wav,x-wav,ogg,oga,flac,mid,midi,wma,wax,mka,rtf,pdf,class,tar,zip,gz,gzip,rar,7z,psd,xcf,doc,pot,pps,ppt,wri,xla,xls,xlt,xlw,mpp,docx,docm,dotx,dotm,xlsx,xlsm,xlsb,xltx,xltm,xlam,pptx,pptm,ppsx,ppsm,potx,potm,ppam,sldx,sldm,onetoc,onetoc2,onepkg,oxps,xps,odt,odp,ods,odg,odc,odb,odf,wp,wpd,key,numbers,pages,xls,ttf,ttf1,ttf2,ttf3,eot,woff,woff2,woff21,svg,json\"\n\t\tdata-max-size=\"20971520\"\n\t\tdata-max-file-number=\"10\"\n\t\tdata-post-max-size=\"52428800\"\n\t\tdata-max-parallel-uploads=\"4\"\n\t\tdata-parallel-uploads=\"true\"\n\t\tdata-file-chunk-size=\"2097152\">\n\t<div class=\"dz-message\">\n\t\t<svg  viewBox=\"0 0 640 640\" focusable=\"false\" data-icon=\"inbox\" width=\"50px\" height=\"50px\" fill=\"currentColor\" aria-hidden=\"true\">\n\t\t\t<path d=\"M352 173.3L352 384C352 401.7 337.7 416 320 416C302.3 416 288 401.7 288 384L288 173.3L246.6 214.7C234.1 227.2 213.8 227.2 201.3 214.7C188.8 202.2 188.8 181.9 201.3 169.4L297.3 73.4C309.8 60.9 330.1 60.9 342.6 73.4L438.6 169.4C451.1 181.9 451.1 202.2 438.6 214.7C426.1 227.2 405.8 227.2 393.3 214.7L352 173.3zM320 464C364.2 464 400 428.2 400 384L480 384C515.3 384 544 412.7 544 448L544 480C544 515.3 515.3 544 480 544L160 544C124.7 544 96 515.3 96 480L96 448C96 412.7 124.7 384 160 384L240 384C240 428.2 275.8 464 320 464zM464 488C477.3 488 488 477.3 488 464C488 450.7 477.3 440 464 440C450.7 440 440 450.7 440 464C440 477.3 450.7 488 464 488z\"\/>\n\t\t<\/svg>\n\n\t\t<span class=\"modern-title\">\n\t\t\t\t\t\t\tDrag &amp; Drop Files, \t\t\t\t<span>Choose Files to Upload<\/span>\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<span class=\"modern-hint\">You can upload up to 10 files.<\/span>\n\t\t\t<\/div>\n<\/div>\n\n<input\n\t\ttype=\"text\"\n\t\tautocomplete=\"off\"\n\t\treadonly\n\t\tclass=\"dropzone-input\"\n\t\tstyle=\"position:absolute!important;clip:rect(0,0,0,0)!important;height:1px!important;width:1px!important;border:0!important;overflow:hidden!important;padding:0!important;margin:0!important;\"\n\t\tid=\"wpforms-23462-field_28\"\n\t\tname=\"wpforms_23462_28\" \t\tvalue=\"\">\n<div id=\"wpforms-23462-field_28-description\" class=\"wpforms-field-description\">If you want to upload more than one file, please select all the required files. Upload document (max. size for all files 20MB). Let us know if you would like to send a larger file.<\/div><\/div><div id=\"wpforms-23462-field_41-container\" class=\"wpforms-field wpforms-field-content\" data-field-id=\"41\"><div id=\"wpforms-23462-field_41\" class=\"wpforms-field-large wpforms-field-row\" aria-errormessage=\"wpforms-23462-field_41-error\"><p>\ud83d\udd12 Your connection is secure - SSL-protected data transmission.<br \/>\nI agree to the processing of my <span style=\"color:#b3110d\"><a style=\"color:#b3110d\" href=\"https:\/\/www.skrivanek-gmbh.de\/en\/privacy-policy\/\"> personal data<\/a><\/span> for the purposes of this request.<\/p>\n<div class=\"wpforms-field-content-display-frontend-clear\"><\/div><\/div><\/div><div id=\"wpforms-23462-field_57-container\" class=\"wpforms-field wpforms-field-content\" data-field-id=\"57\"><div id=\"wpforms-23462-field_57\" class=\"wpforms-field-large wpforms-field-row\" aria-errormessage=\"wpforms-23462-field_57-error\"><p><span style=\"color:#296cb3\">Your data is <strong>absolutely secure<\/strong> with us. However, you are also welcome to contact us by e-mail and we will be happy to sign a confidentiality agreement in advance.<\/span><\/p>\n<p><span style=\"color:#b3110d\"><a style=\"color:#b3110d\" href=\"https:\/\/www.skrivanek-gmbh.de\/en\/site-notice\/\">Impressum<\/a><\/span><\/p>\n<div class=\"wpforms-field-content-display-frontend-clear\"><\/div><\/div><\/div><div id=\"wpforms-23462-field_42-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"42\"><input type=\"hidden\" id=\"wpforms-23462-field_42\" name=\"wpforms[fields][42]\" value=\"[channel]\"><\/div><div id=\"wpforms-23462-field_43-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"43\"><input type=\"hidden\" id=\"wpforms-23462-field_43\" name=\"wpforms[fields][43]\" value=\"[channeldrilldown1]\"><\/div>\t\t<div id=\"wpforms-23462-field_1-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"1\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-23462-field_1\" >Drilldown Attach gclid<\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-23462-field_1\" class=\"wpforms-field-medium\" name=\"wpforms[fields][1]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-23462-field_44-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"44\"><input type=\"hidden\" id=\"wpforms-23462-field_44\" name=\"wpforms[fields][44]\" value=\"[channeldrilldown2]\"><\/div><div id=\"wpforms-23462-field_45-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"45\"><input type=\"hidden\" id=\"wpforms-23462-field_45\" name=\"wpforms[fields][45]\" value=\"[channeldrilldown3]\"><\/div><div id=\"wpforms-23462-field_46-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"46\"><input type=\"hidden\" id=\"wpforms-23462-field_46\" name=\"wpforms[fields][46]\" value=\"[landingpage]\"><\/div><div id=\"wpforms-23462-field_47-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"47\"><input type=\"hidden\" id=\"wpforms-23462-field_47\" name=\"wpforms[fields][47]\" value=\"[landingpagegroup]\"><\/div><div id=\"wpforms-23462-field_48-container\" class=\"wpforms-field wpforms-field-hidden\" data-field-id=\"48\"><input type=\"hidden\" id=\"wpforms-23462-field_48\" name=\"wpforms[fields][48]\" value=\"[gclid]\"><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-23462-field_1-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-23462-field_1-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-23462-field_1-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"23462\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/skrivanek-gmbh.de\/en\/wp-json\/wp\/v2\/pages\/334\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-23462\" class=\"wpforms-submit\" data-alt-text=\"Sending\" data-submit-text=\"I need an offer \ud83d\udd12\" aria-live=\"assertive\" value=\"wpforms-submit\">I need an offer \ud83d\udd12<\/button><\/div><\/form><\/div>  <!-- .wpforms-container -->[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"thegem-te-heading thegem-custom-69dc43f77a91a526\" ><h2 id=\"thegem-heading-69dc43f77a8fd\" class=\"thegem-heading thegem-custom-heading-69dc43f77a8fc9239 title-h2 vc_custom_1775803826218\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #FF643B;\">What is the difference between translation and localization?<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69dc43f77a8fd {margin: 0;}#thegem-heading-69dc43f77a8fd a:hover, #thegem-heading-69dc43f77a8fd a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77a8fc9239{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77a8fc9239{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77a8fc9239{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77a8fc9239{position: relative !important;}}<\/style>[vc_column_text css=&#8221;&#8221;]Translation is the process of converting a text to other languages, preserving the original meaning as closely as possible. Localization, on the other hand, goes a step beyond by adjusting it to fit the cultural, social, and legal contexts of the target locale.<\/p>\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\/\",\r\n  \"@type\": \"Product\",\r\n  \"name\": \"Localisation\",\r\n  \"description\": \"Localizing your product is a strategic investment that, when overlooked, can lead to a potential market failure. When neglecting this, you risk presenting an offer that feels alien to your target audience. It can result in offending users due to cultural insensitivities, leading to brand damage and loss of trust. A product with an interface only in a foreign language will likely frustrate some users, and increase customer service complaints.\",\r\n  \"aggregateRating\": {\r\n    \"@type\": \"AggregateRating\",\r\n    \"ratingValue\": \"4.9\",\r\n    \"ratingCount\": \"512\"\r\n  }\r\n}\r\n<\/script>\n<p>This localization encompasses a broader spectrum of changes, including local idioms, graphics, technicalities, and region-specific references that translation alone does not address.[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2 data-pm-slice=\"1 1 []\">WHAT IS L10N?<\/h2>\n<p>\u201cL10n\u201d is an abbreviation for \u201clocalization\u201d, following a common pattern in the tech industry where a long word is shortened by taking the first and last letters and indicating the number of omitted letters. Thus, \u201clocalization\u201d becomes \u201cl\u201d + \u201c10 omitted letters\u201d + \u201cn.\u201d<\/p>\n<h2>WHAT IS INTERNATIONALISATION?<\/h2>\n<p>Internationalisation is a response to globalisation. It means designing products, services, and content in a way that can be easily adapted to target audiences that vary in culture and language. Unlike localization, it is a pre-emptive process.<\/p>\n<p>It involves developing the product so that it can easily be adapted without requiring significant core changes. In software development, the process might involve:<\/p>\n<ul data-pm-slice=\"3 1 []\">\n<li>Designing software with text strings separated from the code, allowing them to be easily replaced with different languages.<\/li>\n<li>Enabling the support of various character sets (like Unicode) to accommodate multiple languages, including those with different alphabets or right-to-left text.<\/li>\n<li>Creating a user interface that handles the expansion or contraction of the text after translation.<\/li>\n<li>Ensuring data fields are prepared to handle various formats for dates, times, numbers, addresses, and currencies.<\/li>\n<\/ul>\n<p>The goal of internationalisation is to create a flexible product framework that reduces the time, effort, and cost involved in localizing the product for different cultures.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 data-pm-slice=\"1 3 []\">WHAT ARE THE BENEFITS OF LOCALIZATION?<\/h2>\n<p>Localization offers numerous benefits to businesses that are looking to operate in the global market. Some of these benefits include:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Expanding the potential customer base by offering products to a wider audience;<\/li>\n<li>The user experience is tailored to the cultural context for improved customer satisfaction;<\/li>\n<li>Increased sales and revenue;<\/li>\n<li>An edge over competitors who do not use localization services;<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Improved brand image that builds strong relationships with customers;<\/li>\n<li>Overcoming cultural barriers that prevent a product from being successful in a particular region;<\/li>\n<li>Ensuring legal compliance and avoiding potential fines;<\/li>\n<li>Improved search engine rankings in a given area.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h2 data-pm-slice=\"1 1 []\">WHY SHOULD YOU LOCALIZE YOUR PRODUCT?<\/h2>\n<p>Localizing your product is a strategic investment that, when overlooked, can lead to a potential market failure. When neglecting this, you risk presenting an offer that feels alien to your target audience.<\/p>\n<p>It can result in offending users due to cultural insensitivities, leading to brand damage and loss of trust. A product with an interface only in a foreign language will likely frustrate some users and increase customer service complaints.<\/p>\n<p>Failing to adapt leaves your product vulnerable to competition from local brands. In essence, skipping localization can make your product invisible in the new market, regardless of its quality.[\/vc_column_text][vc_column_text]<\/p>\n<h2 data-pm-slice=\"1 1 []\">WHAT ELEMENTS DO YOU NEED TO LOCALIZE?<\/h2>\n<p>Various elements require careful consideration during the localization process to ensure that the content resonates with the target culture in a specific region.<\/p>\n<p>Textual content necessitates accurate translation that reflects local colloquialisms and idioms. The user interface must be adapted to accommodate translated text and align with local aesthetic preferences.<\/p>\n<p>Multimedia, such as images, videos, and audio, need to be reviewed for cultural suitability. They may require slight alteration or even replacement.<\/p>\n<p>Technical components, including date formats, currency, measurement units, and address fields, must adhere to local conventions.<\/p>\n<p>It is crucial to remember about legal requirements. The content must comply with local laws and regulations, including privacy policies, terms of service, and content rating systems.<\/p>\n<p>Even marketing materials, such as advertisements and promotional campaigns, need to be localized to match the consumer behaviour of the region. Those elements make for a successful product that will feel authentic for the end user.<\/p>\n<p>If you do not adapt your products and services properly, it can lead to misunderstandings and frustrated customers and clients. When done properly, localization helps you connect better with your international audience and build a successful global brand.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17362&#8243; img_size=&#8221;large&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17364&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17368&#8243; img_size=&#8221;large&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2 data-pm-slice=\"1 1 []\">YOUR SUCCESSFUL LOCALIZATION PROCESS\u2014A STEP-BY-STEP GUIDE<\/h2>\n<p>When your company expands abroad, localization is a vital step. This process takes time, so it is best to outsource it to Skrivanek\u2014a professional translation agency.<\/p>\n<p>Here are the steps that need to be done to achieve global success:<\/p>\n<ol>\n<li>Choose your market: are you planning to expand into one state, a whole region, or many countries;<\/li>\n<li>Research your target market: check competitors and analyse local customs;<\/li>\n<li>Assemble your team: hire a professional translation agency that has access to dedicated tools and software, or build a team in-house;<\/li>\n<li>Conduct product audit: ensure it supports multiple languages;<\/li>\n<li>Modify design elements: they should suit local preferences;<\/li>\n<li>Translate the content by professional translators: make sure they have subject-matter expertise;<\/li>\n<li>Perform linguistic and functional quality assurance: catch any errors before product roll-out;<\/li>\n<li>Gather feedback from local focus groups: their opinions will help you to refine the localization;<\/li>\n<li>Conduct a compliance check: ensure the product complies with local rules;<\/li>\n<li>Roll out the product: enjoy the benefits of localization!<\/li>\n<\/ol>\n<p><strong>Skrivanek&#8217;s experts are here to help you gain international success.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h2 data-pm-slice=\"1 1 []\">WHAT DO WE SPECIALISE IN?<\/h2>\n<p>Skrivanek delivers professional website translation and localization services across more than 100 language combinations, including English and German. We enable businesses to showcase their products to international audiences.<\/p>\n<p>Our linguistic skills are matched by our in-depth sector-specific expertise. The team is made up of professionals with backgrounds in science, medicine, law, finance, technology, and more. This allows us to produce specialized translations in various sectors, including IT, healthcare, legal, engineering, marketing, advertising, and finance.<\/p>\n<p><strong>Our over 30 years of experience has allowed us to work with thousands of satisfied clients. Become one today, by contacting us for a quote!<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;8167&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/skrivanek-gmbh.de\/ubersetzung-ins-englische\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">German-English<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;8173&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/skrivanek-gmbh.de\/franzosische-sprache\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">German-French<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;8176&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/skrivanek-gmbh.de\/spansiche-sprache\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">German-Spanish<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;8464&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/skrivanek-gmbh.de\/niederlandisch-deutsch\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">German-Dutch<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;8461&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/skrivanek-gmbh.de\/russisch-deutsch\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">German-Russian<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;8468&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/skrivanek-gmbh.de\/polnisch-deutsch\/&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">German-Polish<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;middle&#8221; el_disable_tablet=&#8221;1&#8243; el_disable_mobile=&#8221;1&#8243; css=&#8221;.vc_custom_1765356383717{padding-left: 35px !important;}&#8221;][vc_column thegem_content_alignment=&#8221;left&#8221; css=&#8221;.vc_custom_1764848507135{margin-top: 50px !important;}&#8221;]<div class=\"thegem-te-heading thegem-custom-69dc43f77e21456\" ><h2 id=\"thegem-heading-69dc43f77e1e8\" class=\"thegem-heading thegem-custom-heading-69dc43f77e1e65861 title-h2 vc_custom_1773750352764\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #4E172E;\">Our satisfied customers are our business card:<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69dc43f77e1e8 {margin: 0;}#thegem-heading-69dc43f77e1e8 a:hover, #thegem-heading-69dc43f77e1e8 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77e1e65861{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77e1e65861{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77e1e65861{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77e1e65861{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69dc43f77e260 {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69dc43f77e260\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_single_image image=&#8221;6872&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_disable_tablet=&#8221;1&#8243; el_disable_mobile=&#8221;1&#8243; css=&#8221;.vc_custom_1770756374473{padding-top: 40px !important;padding-bottom: 40px !important;padding-left: 35px !important;background-color: #FAF6F1 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1770584922005{padding-top: 60px !important;padding-left: 35px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1773749706683{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\" data-pm-slice=\"1 1 []\">With us, you can count on professional advice and expert handling of your translation projects.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;21925&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;https:\/\/www.skrivanek-gmbh.de\/zertifizierung\/&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1774307643334{margin-bottom: 0px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/5&#8243; disable_custom_paddings_mobile=&#8221;true&#8221; css=&#8221;.vc_custom_1774306975800{padding-top: 0px !important;padding-right: 21px !important;padding-left: 25px !important;background-color: #4E172E !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69dc43f77e28e {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69dc43f77e28e\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"thegem-te-heading thegem-custom-69dc43f77e3767217\" ><h2 id=\"thegem-heading-69dc43f77e359\" class=\"thegem-heading thegem-custom-heading-69dc43f77e3587023 title-h1 vc_custom_1773749885703\" style=\"text-align: left;\" ><span class=\"colored\" style=\"color: #FF643B;\">Get your personalised quote from us:<\/span><\/h2><style type=\"text\/css\">#thegem-heading-69dc43f77e359 {margin: 0;}#thegem-heading-69dc43f77e359 a:hover, #thegem-heading-69dc43f77e359 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77e3587023{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77e3587023{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-69dc43f77e3587023{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-69dc43f77e3587023{position: relative !important;}}<\/style><div class=\"clearboth\"><\/div><style>#thegem-divider-69dc43f77e3ac {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69dc43f77e3ac\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; 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thegem_content_alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1774307328600{padding-top: 0px !important;padding-right: 21px !important;padding-left: 60px !important;}&#8221;]<div class=\"clearboth\"><\/div><style>#thegem-divider-69dc43f77eb5c {margin-top: 50px !important;}<\/style><div id=\"thegem-divider-69dc43f77eb5c\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"centered-box\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-large  gem-icon-shape-square gem-simple-icon  gem-icon-use-image\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #dd3333;\"><span class=\"back-angle\"><img data-src=\"https:\/\/skrivanek-gmbh.de\/wp-content\/uploads\/2026\/02\/group.svg\" alt=\"#\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #dd3333;\"><span class=\"back-angle\"><img data-src=\"https:\/\/skrivanek-gmbh.de\/wp-content\/uploads\/2026\/02\/group.svg\" alt=\"#\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/span><\/span><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69dc43f77ed7a {margin-top: 20px !important;}<\/style><div id=\"thegem-divider-69dc43f77ed7a\" class=\"gem-divider  \" style=\"\" ><\/div><style type=\"text\/css\">.thegem-button-69dc43f77edfa3222 .gem-button {font-size: 20px;padding-left: 45px;padding-right: 45px;}.thegem-button-69dc43f77edfa3222 .gem-button-text {font-size: 20px;padding-left: 45px;padding-right: 45px;}@media (max-width: 767px) {.thegem-button-69dc43f77edfa3222 .gem-button {padding-left: 25px;padding-right: 25px;}}.thegem-button-69dc43f77edfa3222 .gem-button svg {fill: #FAF6F1;}.thegem-button-69dc43f77edfa3222 .gem-button:hover svg {fill: #FAF6F1;}<\/style><div class=\"gem-button-container gem-button-position-left thegem-button-69dc43f77edfa3222 custom-button-seo-agency   \"  ><a title=\"\u00dcbersetzungen\" class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal gem-button-no-uppercase\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 100px;background-color: #FF643B;color: #FAF6F1;\" onmouseleave=\"this.style.backgroundColor='#FF643B';this.style.color='#FAF6F1';\" onmouseenter=\"this.style.backgroundColor='#4E172E';this.style.color='#FAF6F1';\" href=\"https:\/\/outlook.office365.com\/book\/MeetingAstridHager@skrivanek-gmbh.de\/\" target=\"_self\">Book an online meeting!<\/a><\/div> [\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1632741045702{margin-bottom: 0px !important;}&#8221; el_class=&#8221;counter-juosta&#8221;][vc_column css=&#8221;.vc_custom_1774475053231{padding-top: -1px !important;padding-right: 80px !important;padding-left: 80px !important;background-color: #4E172E !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center;\">30 YEARS OF EXPERIENCE!<\/h3>\n<h6 style=\"text-align: center;\">We provide professional translations that meet the highest quality standards<\/h6>\n<p>[\/vc_column_text]<div data-number-format=\"(ddd).ddd\" class=\"gem-counter-box row inline-row inline-row-center gem-counter-style-2\" ><div class=\"gem-counter col-md-3 col-sm-4 col-xs-6 inline-column gem-counter-effect-simple\" ><div class=\"gem-counter-inner\"><div class=\"gem-counter-number\" style=\"color: #FF643B\"><div class=\"gem-counter-odometer\" data-to=\"5\">0<\/div><\/div><div class=\"gem-counter-text styled-subtitle\" style=\"color: #FF643B\">ISO certificates<\/div><\/div><\/div><div class=\"gem-counter col-md-3 col-sm-4 col-xs-6 inline-column gem-counter-effect-simple\" ><div class=\"gem-counter-inner\"><div class=\"gem-counter-number\" style=\"color: #FF643B\"><div class=\"gem-counter-odometer\" data-to=\"50+\">0<\/div><span class=\"gem-counter-suffix\">+<\/span><\/div><div class=\"gem-counter-text styled-subtitle\" style=\"color: #FF643B\">Fields of expertise<\/div><\/div><\/div><div class=\"gem-counter col-md-3 col-sm-4 col-xs-6 inline-column gem-counter-effect-simple\" ><div class=\"gem-counter-inner\"><div class=\"gem-counter-number\" style=\"color: #FF643B\"><div class=\"gem-counter-odometer\" data-to=\"100+\">0<\/div><span class=\"gem-counter-suffix\">+<\/span><\/div><div class=\"gem-counter-text styled-subtitle\" style=\"color: #FF643B\">Language combinations in portfolio<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_column][\/vc_column][vc_column][\/vc_column]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; 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